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Picture of Alana Williams
Picture of Alana Williams

Hi, I'm Alana!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

98.26% Customer Satisfaction Rating
Scotsman Guide Top Lenders Award
Customer Experience Award

Hi, I'm Alana!

Senior Loan Officer

I will work hard to help you achieve your homeownership goals.

98.26% Customer Satisfaction Rating
Scotsman Guide Top Lenders Award
Customer Experience Award

Let me help you get pre-approved today!

My customer service philosophy is to treat every customer with respect and to make their experience as stress free as possible. I believe that the purchase of a new home is a major decision and should be treated as such. I strive to make this decision as easy as possible for each client by being honest and trustworthy along with communicating frequently all while offering them sound and reliable advice.
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What is your goal?

Buy a Home

From finding your perfect home to moving in, we've got you covered.

Refinance

Need a lower monthly payment, or want to get cash out? Learn more about your options.

Sell My Home

Get your house on the market, and look for your next home!

Hear from people like you

  • Review 1

    Source of Rating Icon

    Kayla's home recommendation was a win! Her knowledge, thoughtfulness and pleasant attitude made the process superb. I appreciate Alana, the next person I received guidance from with consistent emails and updates to compile the necessary documents. I believe it was Nancy that quickly received the documents to get the financing completed. All those behind the scenes that worked diligently all contributed to make the experience "Excellent"! Thank you and God Bless you all.

    John L K.

    Elizabethtown, KY, December 22nd, 2024 12:08 AM

  • Review 2

    Source of Rating Icon

    Alana was very knowledgeable and professional . Always called back in a timely manner and answered all of our questions .

    Craig Wilfred W.

    Leitchfield, KY, December 2nd, 2024 07:47 PM

  • Review 3

    Source of Rating Icon

    Alana was excellent on communication and thorough with overall service. I would recommend her to anyone for a great experience.

    jproffitt0020

    Leitchfield, KY, November 30th, 2024 07:14 AM

  • Review 4

    Source of Rating Icon

    Alana is a great Loan Officer. She was personable,kind, considerate,and extremely knowledgeable. Alana worked diligently to accommodate my family. She met and exceeded our expectations.. I will recommend her because of the honesty and integrity she abides by. Alana is an asset to Ruoff and the families that she conducts business with.

    Tammy L M.

    Greensburg, KY, November 3rd, 2024 08:56 PM

  • Review 5

    Source of Rating Icon

    Alana was fantastic to work with and made the process very easy and enjoyable.

    Sarah Ellen T.

    Elizabethtown, KY, September 30th, 2024 11:07 AM

  • Review 6

    Source of Rating Icon

    Walked us through each step

    Julia Ann R.

    Lebanon, KY, August 23rd, 2024 11:45 AM

  • Review 7

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    Walked us through paperwork every step. She was sooo patient with us. She made this a very easy process for us. We are so thankful she was recommended to us.

    Anthony Wayne R.

    Lebanon, KY, August 19th, 2024 12:15 PM

  • Review 8

    Source of Rating Icon

    Working with Alana was a great experience! She kept me informed throughout the process, answering all of my many questions along the way - even outside of "normal" business hours. She was also able to get us closed a day early! I am grateful for her hard work and would definitely recommend her!

    Jessica M L.

    Elizabethtown, KY, August 8th, 2024 09:54 AM

  • Review 9

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    Alana was great!

    BRADLEY ADAM C.

    Louisville, KY, August 6th, 2024 07:27 PM

  • Review 10

    Source of Rating Icon

    Alana’s professionalism, expertise, and proactive communication made the mortgage process seamless. As first-time homebuyers with many questions, we appreciated her clear and thorough answers. She kept us well-informed throughout the process. We highly recommend her for an efficient and smooth mortgage experience.

    HEATHER MARIE O.

    Louisville, KY, August 6th, 2024 10:33 AM

  • Review 11

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    Any time I reached out to Alana, she responded so quickly. I felt like I was her only concern. I’ve never experienced customer service like that before. On top of all that she took time to educate me on the process whenever I felt unsure or had a question. Great experience!!!

    Matthew R.

    Russell Springs, KY, August 1st, 2024 09:49 PM

  • Review 12

    Source of Rating Icon

    Alana was very attentive and helpful during the whole process. She is so sweet and informative. I would definitely recommend her to anyone looking to buy a home.

    Kaitlyn M W.

    BUFFALO, KY, July 23rd, 2024 11:11 AM

  • Review 13

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    Alana and Ashleigh were the best to work with

    Eva F G.

    CANEYVILLE, KY, July 20th, 2024 02:53 PM

See More

Why should you choose Ruoff?

65

Branches throughout
the US.

98.4%

Customer Satisfaction Score.*

15

Days or less average
clear-to-close.**

40

Years of helping
homeowners like you.

7

Milestones updating you throughout the process.

10

Minutes at the closing
table on average.

*Based on 2023 independent third party customer satisfaction survey data. This is not an offer for extension of credit or a commitment to lend. All loans must satisfy company underwriting guidelines. Information and interest rate are subject to change at any time and without notice. Equal Housing Lender. NMLS #141868. Ruoff Mortgage Company, Inc. is an Indiana corporation. For complete licensing information visit: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/141868.

** The average Clear to Close time is dependent on loan type, proper documentation, and other qualifying factors. Loan decision is subject to satisfactory appraisal, title review, and no change to financial condition. This is not an offer for extension of credit or a commitment to lend. Some restrictions may apply. Ruoff Mortgage NMLS #141868. Equal Housing Lender. Ruoff Mortgage Company, Inc. d/b/a Ruoff Mortgage is an Indiana corporation. For complete licensing information visit: http://www.nmlsconsumeraccess.org/EntityDetails.aspx/COMPANY/141868.

Calculate what's best for you

Use our calculator below to find an estimated monthly mortgage payment that works for you. Please remember the dollar amounts displayed are not guaranteed, and what you actually pay may be different. These estimates are for educational purposes only.

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I would love to hear from you!

Call me at 330.268.9426 or message me below!

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